The 7 Principles of Brand Management Mr Nitish Rai Gupta 9781259005718 Books
Download As PDF : The 7 Principles of Brand Management Mr Nitish Rai Gupta 9781259005718 Books
"‘The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in Marketing.’ - Mainak Dhar, Author, Brand Management 101 101 Lessons from Real World Marketing ‘…..it makes fascinating reading for every professional. It is simple and the marketing principles are very well illustrated.’ -Ajay Suri, CEO for the Africa, Middle East business of an American MNC ‘I have known Nitish’s passion for brands since his days as a student and this book reflects his deep understanding of brand management. The most important differentiator of this book versus any other that I have read is the fact that each theoretical aspect of brand management is illustrated with a relevant case study. A book that practicing brand manager must have on his shelf!’ -Ankur Agarwal, VP with a leading Investment Bank ‘This book distils brand management into just a few key fundamentals, while capturing the nuances that brand managers all over the world grapple with on a daily basis. The clarity and conciseness of the fundamentals combined with well-chosen case studies to bring it to life makes for a smooth read! I would recommend it to marketers as it provides a clear roadmap on how to grow strong brands profitably. It is a practical handbook for managers looking to develop and instil in their team the fundamental principles of brand management’. - Leila Castaneda Mehra, Senior Marketing Manager for an FMCG giant in New Jersey"
The 7 Principles of Brand Management Mr Nitish Rai Gupta 9781259005718 Books
One of the best Brand Management books i have come across..It is simple to understand and has good real world examples and many case studies..
Nitish is known to be a master of BRAND MANAGEMENT and has helped companies like
P&G , Heinz , Coke etc in capturing the market...
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Tags : The 7 Principles of Brand Management [Mr. Nitish Rai Gupta] on Amazon.com. *FREE* shipping on qualifying offers. ‘The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in Marketing.’ - Mainak Dhar,Mr. Nitish Rai Gupta,The 7 Principles of Brand Management,Tata McGraw-Hill Education Private Limited,1259005712,Business & Economics Marketing General
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The 7 Principles of Brand Management Mr Nitish Rai Gupta 9781259005718 Books Reviews
One of the best Brand Management books i have come across..
It is simple to understand and has good real world examples and many case studies..
Nitish is known to be a master of BRAND MANAGEMENT and has helped companies like
P&G , Heinz , Coke etc in capturing the market...
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